There are many reasons why your small business needs a website. This article discusses some of them:
In 2016 85% of Australians were internet users. This was increasing at 2% /annum.
People now use the internet like they once used the phone book and with the advances in mobile phones, the “old phone book” is now in their pockets. Instead of looking up a number your clients are looking for your business website or doing a local search to find your business. If you business is on local search but has no website they will move to the next one.
Customer expectations
Consumers are increasingly expecting a good business too have a website. This is particularly true of the next generation who always have a device in there hands and are continually browsing. Purchasing online is now common place and this leads to the realisation that every thing on line is quicker and faster and rapidly becoming the norm. Customers research on line before making purchases or engaging a professional or tradesman. If your brand and point of contact are not there they will move to the next one.
24/7 Access
Website operates 24 hours a day, 7 days a week, 365 days a year. Potential clients can get to know you and your business and engage at a time that suits them. This also allows your to manage inquiries automatically and concentrate on your business rather than in your business.
Customers research on line: your website should show all relevant business details. It will display everything found on a business card plus it will immediately link to additional information, maps and make a phone call. Rather than reordering business cards a website is updated to show new information in seconds.
Professional Image, Credibility and Authority
An attractive, well designed, functional website enhances your business and your personal reputation. By adding examples of your work and testimonial you can show case your trade, services or goods. Ninety per cent of consumers say that on line reviews influence there decisions. Potential customers see your strengths and know you are serious about your business. They also want to know that you remain available if something goes wrong and they can get hold of you when they need to.
Competition
Regardless of your industry, remaining on a level playing field with your competitors is a necessity. Customers and clients rely on search engines to find and research products and services so you need a website so that you also show up in their search results. While you may have plenty of “word of mouth clients” now you must plan for the future so that if there is an economic down turn you are already set up to out pace your competition. A well designed website also improves market penetration and can lead to expansion.
Business Asset
Your website forms the basis of your business plan and is a valuable business asset. You may have enough “word of mouth” customers now but how will you mange in an economic down turn? You can future proof your business by having a ranking website working for you. It is also a valuable business asset if you decide to sell or become involved in a joint venture.
Cost effective Marketing
Your website is your digital business card. It is available 24/7 on any device. It is cheap and easy to update so that relevant information is available to your client with the touch of a finger.
Consider the cost and effort involved in your advertising. Utilising your website; the ongoing costs and effort required are minimal and your reach is infinite. Print media and other advertising channels are declining and expensive.
Your website gives you all aspects of promotion: –
- Branding and getting your logo out there,
- Getting new clients – acquisition
- Engagement – you are the “go-to” person in your industry
- Retention – keep your customers coming back to you so that you get “life time value“.
Data Collection
Your website will give you accurate tracking of customer needs and wants. You will stay in touch with current trends and be able to determine your ideal client. Data collection also helps you make informed business decisions and strategies.
“If your business is not on the internet then your business will be out of business.” Bill Gates.
Contact Small Biz Website Solutions Now!