A professional website audit can involve any, or all, of the following:
Your Website Health
A site health audit assesses the architecture, integrity and usability of the site. User experience and ease of navigation tested.
Your Website Content
A website content audit applies to every page on the website ensuring that the content is accurate, engaging and current.
Spelling and grammar are checked. Content should be relevant, well developed and appeal to the target market.
In addition your site will be checked for duplicate content.
Persuasive calls-to-action should be strategically placed and not over optimised.
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Search Engine Optimisation and Technical Assessment
The Search Engine Optimisation (SEO) and technical audit is comprehensive and includes assessment of:
- Keywords
- Meta-data
- Permalinks
- NAP
- Sitemap
- Robots.txt
- Page speed
- Internal Links
- Broken links
- Back links
- Citations
- Negative SE
Analytics Assessment
On-Site analytics reviews traffic or visitors to a site and identifies gaps in performance.
Competitor review
Examining competitors’ websites assists with business growth by discovering insight and opportunities that might be implemented into a business’s strategy.
Website Security, Backup and Compliance Audit
The website security audit identifies vulnerabilities to hackers and Malware. It ensures sensitive information of the business and its clients is not compromised.
Appropriate backups ensure that if something does go wrong the site can be recovered.
Compliancy involves checking required pages are present and correct. Legal compliancy for individual businesses are reviewed.
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Improving your website through the audit process not only increases Search Engine Rankings (SERPs) but also enhances the credibility and authority of your website and your business.